Case Study: Giúp Nội thất Hoàng Quân từ Local Brand vươn ra Toàn Quốc

Case Study: Hoang Quan Furniture - From Local Brand to Nationwide Presence & a Million-View Video

How can a local furniture brand in HCMC break through, scale nationwide, and simultaneously create a product video that gets 1 million organic views in just 7 days? This is the spectacular transformation story of Hoang Quan Furniture after a strategic partnership with Hoang Quan Agency in 2020. This was not just a marketing campaign, but a comprehensive restructuring of both communication and operations.

Successful project of Hoang Quan Furniture and Hoang Quan Agency

Context & Challenges: The Constraints of a High-Potential Brand

Before 2020, Hoang Quan Furniture was a reputable brand for wooden furniture and smart home appliances, but it faced significant growth barriers:

Geographical Limitation: Business operations were entirely confined to the HCMC area, missing out on a huge potential market across the country.
High Operational & Logistics Costs: Shipping orders to other provinces from a single warehouse in HCMC was extremely expensive and time-consuming, reducing their competitive advantage.
Low Brand Recognition: The Fanpage had a mere 100 followers, making the brand nearly "invisible" in the digital space.

The Breakthrough Solution: A Sturdy "Three-Legged Stool" for Growth

Hoang Quan Agency crafted a holistic solution, deeply impacting three core aspects of the business: Communications, Operations, and Cost-Efficiency.

1. Pillar #1 - Explosive Communications with "Viral Content"

We scripted and produced a video about a smart home appliance. This video "went viral" and achieved 1 million organic views in 7 days. The buzz from the video helped the fanpage soar from 100 to over 5,000 followers in just one month.

2. Pillar #2 - Restructuring Operations for Nationwide Expansion

The biggest breakthrough of the project was realizing that Hoang Quan Furniture's "bottleneck" was in logistics. Hoang Quan Agency advised and connected Hoang Quan Furniture to sign partnerships with reputable manufacturing workshops in Hanoi and Da Nang, which helped to drastically reduce nationwide shipping time and costs.

3. Pillar #3 - Optimizing Costs with Data

Throughout the campaign, all advertising activities were tracked and optimized. We successfully maintained an average Cost Per Sale (CPS) of just 50,000 VND – an extremely effective figure for the furniture industry.

The nationwide operational model of Hoang Quan Furniture

Comprehensive Results: Brand - Operations - Revenue

🚀 Explosive Brand Recognition: Took the brand from obscurity to a widely known name with a million-view video and a community of over 5,000 people.
🌐 Rapid Market Expansion: Broke down geographical barriers, officially transforming from a local HCMC brand into a brand capable of serving customers nationwide.
💰 Outstanding Business Efficiency: Achieved a highly competitive cost per sale (CPS 50,000 VND), ensuring that growth was paired with profitability.

Mr. Hoang Quan - CEO of Hoang Quan Furniture
"Hoang Quan Agency opened a new chapter for us. They didn't just help us get a million-view video; they provided strategic advice on operations that completely changed the scale of our business. We can now deliver nationwide, something we never thought possible before."

Conclusion

The success of Hoang Quan Furniture is proof that a great marketing campaign doesn't just stop at "views" or "likes." It must be a lever that deeply impacts the business model, helping the company solve core problems to achieve sustainable growth.

Is Your Business Ready to Go Nationwide?

If you have a great product but are limited by scale and operations, let us help you build a comprehensive growth strategy.

Hoang Quan Agency - Elevating your growth.

Zalo for consultation: 035.799.2976 (Hoang Quan)

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