Case Study: 2REN Nam Dinh's Spectacular Transformation - A 200% Increase in Customers in Just 1 Month
Amidst the challenges of the pandemic and economic recession, many local businesses face a battle for survival. 2REN, a familiar 5-year-old curated second-hand fashion store in Nam Dinh, was no exception. However, by partnering with Hoang Quan Agency, 2REN not only "survived" but also achieved a spectacular turnaround: a 200% growth in customer visits and comprehensive optimization of operational costs after just one month of implementation.
Context & Challenges: The "Headwinds" for a Local Business
2REN is not just a store, but a familiar destination for fashion lovers with "taste" in Nam Dinh. However, macroeconomic impacts pushed the brand into a difficult situation:
- Declining Revenue: A general decrease in purchasing power led to a continuous drop in the store's revenue.
- Piling-up Inventory: A high inventory turnover ratio put significant pressure on costs and cash flow.
- Lost Connection with Customers: Traditional outreach methods were no longer effective in attracting new customers and retaining old ones.
The problem posed to Hoang Quan Agency was not just about marketing, but about finding a comprehensive solution for 2REN.
The Solution from Hoang Quan Agency: More Than Just Marketing, a Comprehensive Partnership
Recognizing that 2REN's problems were systemic, we approached with a two-pronged strategy: simultaneously "lighting up" the brand on the digital map and restructuring its operational processes from within.
1. "Lighting Up" the Brand on the Digital Map:
- Local Media Campaign: We focused on implementing advertising campaigns on Facebook and Instagram, precisely targeting the customer base within the Nam Dinh area.
- Creating Engaging Content: Instead of just posting products, we produced valuable content such as: outfit suggestions, stories about unique items, and mini-games. This attracted strong attention and interaction, helping 2REN reach over 30,000 online users.
2. Optimizing Operations - The Key to Sustainable Growth:
- Process Analysis and Restructuring: During our collaboration, we discovered "gaps" in their inventory management and customer care processes.
- Practical Strategy Consulting: Hoang Quan Agency directly consulted with and helped 2REN build new processes: from arranging and displaying products more scientifically to stimulate purchases, to managing inventory effectively and creating customer care scripts. This helped to significantly reduce operational costs and increase business efficiency.
A "Transformation" in Just 1 Month
The integrated solution yielded immediate and incredibly impressive results, testifying to 2REN's strong revival:
- 🚀 200% Increase in Customers: The store became bustling again, with clear signs of revenue recovery and growth.
- 📈 Reached 30,000+ Online Users: The 2REN brand name spread widely within the fashion-loving community in Nam Dinh, attracting a large number of new customers.
- 💡 Optimized Operational Costs: The new processes helped the store operate more efficiently, reducing the burden of costs and creating a foundation for sustainable future development.
Ms. Huong Dang - Manager of 2REN Store
"I never imagined my store would be this crowded after just one month. Hoang Quan Agency not only helped me sell products but also showed me how to run my business more systematically. That's something I'm truly grateful for."
Conclusion
The story of 2REN is clear evidence that any business, regardless of scale, can overcome difficulties and break through with the right strategy and an understanding partner. Hoang Quan Agency is proud to have contributed to the "revival" of a passionate local brand.
Is Your Business in Nam Dinh Ready for a Breakthrough?
If you are a local business owner facing similar challenges, don't hesitate to get in touch. We have comprehensive solutions to help you.
Hoang Quan Agency - Partnering in your growth.
Zalo for consultation: 035.799.2976 (Hoang Quan)