How to Use BigSpy for Beginners (A-Z Detailed Guide)

Are you "burning money" on Facebook ads without seeing results? Are you out of ideas and don't know what your competitors are doing? BigSpy is the "treasure map" that helps you solve that problem. This article will guide you in detail, step-by-step, on how to use this tool to find successful ad campaigns.

1. Getting Familiar with the "Spy" Interface

After logging into BigSpy, your main interface will consist of three important areas to understand:

1. Search Bar: Where you enter keywords for your product or industry.
2. Filter System: The "brain" of BigSpy, where you issue detailed search commands.
3. Results Area: Where the "intelligence reports" (the ad creatives) are displayed.

2. A Detailed Guide on How to "Spy" on Facebook Ads

Step 1: Choose Your Target Platform

By default, BigSpy will show ads from multiple platforms. To focus, click on "All" in the filter bar and select "Facebook".

Step 2: Basic Search by Keyword

This is the simplest step. Think about the product you're interested in. For example, if you want to sell "sunscreen," type this keyword into the search bar and press Enter. BigSpy will return a series of ads containing this keyword.

Step 3: Mastering the Advanced Filters

This is the most crucial part for finding "gold."

• - Filter by Country & Language: In the "Country" filter, select "Vietnam" and in "Language", select "Vietnamese" to view only ads designed for the Vietnamese market.
• - Filter by Call To Action (CTA): In "CTA Type", select "Shop Now" if you want to find direct-response sales ads.
• - Filter by Creative Type: Select "Image" or "Video" to see which format your competitors are favoring.

3. The "Master Tip" for Finding Ads That Are Making Money

How do you distinguish an ad that's "viral for fun" from one that is actually making money? The answer lies in time.

The Core Mindset: Nobody "burns money" on an ineffective ad for a long period. An ad that has been running continuously for over 30 days is almost certainly profitable.

How to do it: In the "Sort by" section, select "Longest Time". This is the most effective way to find "immortal" campaigns and "winning products."

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